The 15-Hour Potato Recipe That Went Viral on TikTok (2024)

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How to Make the 15-Hour Potato | TikTok Star Poppy Cooks

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TikTok star Poppy O'Toole (@PoppyCookson TikTok and @Poppy_Cooks on Instagram) is a Michelin-trained chef, cookbook author and self-proclaimed "Potato Queen." After the Birmingham, England native lost her job during the pandemic, she started making cooking videos on TikTok, and her potato recipes proved especially popular. In fact, this viral potato dish—basically, a loaf of slow-baked buttered potato slices that's cut into slabs and deep-fried until golden and crispy—has gotten the most views of all, more than 60 million and counting since last year!

As Poppy describes it, "It's just simplicity and perfection and anything you could want in a spud." She says you can serve it with anything you fancy, but it's also good enough to eat on its own. We're sold!

Pro Tip from Poppy: You need to work fast after heating the beef drippings because it sets quickly. You can always reheat it on the stove or in the microwave, if needed. If you can't get beef drippings or tallow (rendered fat), use another type of fat or oil.

For another recipe from Poppy, check out her Crispy Parmesan Potato Cubes. And click here for hercookbook, Poppy Cooks.

Ingredients

  • 3 1/3 pounds russet or Idaho potatoes
  • Sea salt
  • 7 ounces beef drippings or beef tallow (see Tip), melted
  • 1 quart vegetable oil

Yield

Serves: 4 to 6

Preparation

Preheat the oven to 275°F. Line the bottom and sides of a 2-pound loaf pan with parchment paper and set aside.

Peel and thinly slice the potatoes and place in a large bowl. Stir 1 tablespoonsalt into the melted beef drippings, pour over the potatoes and give it a good toss with your hands. Layer the potato slices, one by one and slightly overlapping, in the prepared pan. Place a piece of parchment directly on top of the potatoes and bake until tender, about 3 hours.

Weigh down and compress the potatoes by placing some cans or other objects on top of the parchment and leave in the fridge for 12 hours to set.

When the potatoes are ready, heat the oil in a deep fryer or pot until it reaches 375°F.

Meanwhile, remove the cans and top layer of parchment, turn the pan upside down on a cutting board and carefully unmold the potatoes. Remove the other layer of parchment and carefully cut the potatoes crosswise into slices about 1 inch thick. (You can also cut them into little chunks or chip shapes, if you like.)

Working in batches, fry the slices until golden on all sides and super crispy, about 1 minute. Transfer to a paper towel-lined plate to drain, sprinkle with salt and serve with anything you fancy. It's also good enough to eat on its own.

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The 15-Hour Potato Recipe That Went Viral on TikTok (2024)

FAQs

How do you go viral on TikTok food? ›

Get creative with how you highlight your food, location, and vibe by focusing on unique angles. Instead of just showing off images of your menu items or interior shots, take a more personality-driven approach by showcasing behind-the-scenes videos of your chefs in action and interviews with staff members.

How do you get 100% viral on TikTok? ›

The more often you post, the more likely you are to have a video go viral. Don't skimp on quality, but if you push yourself to consistently push out videos, not only will your videos probably get better, but you'll be more likely to have one of them go viral on TikTok.

How do you do the TikTok viral trick? ›

9 actionable tips to help you go viral on TikTok
  1. HOOK YOUR AUDIENCE FROM THE GET-GO. ...
  2. TAP INTO THE POWER OF HASHTAGS. ...
  3. KEYWORDS ARE KEY. ...
  4. FOCUS ON QUALITY. ...
  5. EXPERIMENT, EXPERIMENT, EXPERIMENT. ...
  6. KEEP IT SHORT AND SWEET. ...
  7. BE STRATEGIC WHEN CREATING LONGER VIDEOS. ...
  8. UNDERSTAND THE ALGORITHM.

Why can't I get my roast potatoes crispy? ›

Parboiling the potatoes is a good start, but if they're not getting crispy during roasting your temperature isn't high enough or there's too much moisture.

Why does vinegar make potatoes crispy? ›

The acid in the vinegar can also help to slightly break down the surface of the potatoes, aiding in the development of a crispier texture during frying. Additionally, the vinegar can contribute to a golden-brown color on the exterior of the fries.

Why does soaking potatoes in water make them crispy? ›

Soaking the sliced potatoes in water helps to draw out some of the starch from the middle of the potato, resulting in a sturdier, crispier French fry.

How many views is food on TikTok? ›

Videos tagged #cookingfood have over 82 billion views. The #restaurantreview tag boasts more than 1.3 billion views, and turns up an endless scroll of videos. For some restaurants, the app is critical to success, and for influencers turned restaurant critics, it's become a career-maker.

How do you make a good TikTok food video? ›

How to Make a TikTok Recipe Video
  1. Pick a Recipe. It may seem obvious, but starting with a good recipe is key. ...
  2. Consider the Video Duration. ...
  3. Pick a Mood. ...
  4. Choose Your Audio. ...
  5. Film the Most Exciting Part of Each Step. ...
  6. Edit Your Video. ...
  7. Upload Your TikTok Recipe Video.
Mar 15, 2022

How popular is food content on TikTok? ›

And, although food and drink content has always been one of the top content categories on TikTok with millions of posts and counting, our community still wants more: more than one in three Italian users say that they want to see food content on their feeds every single day [3].

How popular are food videos on TikTok? ›

Videos on TikTok with the #foodtok hashtag have been viewed more than 64 billion times. But cooking videos are not only an unavoidable part of being online — they've also infiltrated physical spaces.

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