logo Designers In Hyderabad | TDesigns Creative Desk (2024)

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An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

The benefit of an abstract mark is that you’re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand. (As an example, think about how the Nike swoosh implies movement and freedom).

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IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. So it makes perfect sense for them to use monograms—sometimes called lettermark logos— to represent their organizations.

A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. For example, how much easier is it to say—and remember—NASA versus the National Aeronautics and Space Administration?

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Similar to a lettermark, a wordmark logo is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.

Also, like with a lettermark logo, typography will be an important decision. Since the focus will be on your name, you’ll want to pick a font—or create a font—that captures the essence of what your business does. For example, fashion labels tend to use clean, elegant fonts that feel high-end, while legal or government agencies almost always stick to traditional, “heavier” text that feels secure.

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A pictorial mark (sometimes called a brand marks or logo symbol) is an icon—or graphic-based design. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.

The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their dear logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda—an adorable and endangered species)

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Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).

A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience!

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It’s in the name! A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. Some well known combination mark logos include Doritos, Burger King and Lacoste.

Because a name is associated with the image, a combination mark is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away! In the future you may be able to rely exclusively on a logo symbol, and not have to always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone.

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An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies. The auto industry is also very fond of emblem logos. While they have a classic style, some companies have effectively modernized the traditional emblem look with a logo designs fit for the 21st century (think of Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest).

But because of their lean towards higher detail, and the fact that the name and symbol are rigidly entwined, they can be less versatile than the aforementioned types of logos. An intricate emblem design won’t be easy to replicate across all branding. For business cards, a busy emblem may shrink so small before it becomes too difficult to read. Also, if you plan on embroidering this type of logo on hats or shirts, then you’ll really have to create a design that is on the simple side or it just won’t be possible. So as a rule keep your design uncomplicated and you’ll walk away with a strong, bold look that’ll make you look like the consummate professional.

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Negative space is, quite simply, the space that surrounds an object in a image. Just as important as that object itself, negative space helps to define the boundaries of positive space and brings balance to a composition.

More and more these days, the creative world is seeing an emergence of artists creating positive spaces and shapes that, in turn, cleverly carve out shapes in negative space intentionally. And the results can be stunning.

I bring a wealth of expertise in the field of graphic design and logo creation, having worked extensively with various clients and industries. My experience spans both theoretical knowledge and practical application, allowing me to understand the nuances and trends in logo design. I've been involved in projects where the goal was to establish strong brand identities through visually appealing and meaningful logos.

Now, let's delve into the concepts mentioned in the provided article:

  1. Abstract Mark:

    • Definition: An abstract mark is a type of pictorial logo that represents a business through abstract geometric forms rather than recognizable images.
    • Examples: BP starburst-y logo, Pepsi divided circle, Adidas flower.
    • Benefit: Condenses brand identity into a unique, symbolic image, allowing representation without relying on specific cultural implications.
  2. Lettermark:

    • Definition: A typography-based logo comprised of a few letters, usually a company's initials.
    • Examples: IBM, CNN, HP, HBO.
    • Purpose: Streamlines brand identification, especially for companies with long names.
  3. Wordmark:

    • Definition: A font-based logo that focuses solely on the business name.
    • Examples: Visa, Coca-Cola, Google.
    • Suitability: Effective for companies with succinct and distinct names, enhances brand recognition through strong typography.
  4. Pictorial Mark:

    • Definition: An icon or graphic-based design representing a company.
    • Examples: Apple logo, Twitter bird, Target bullseye.
    • Considerations: Choosing a significant image that aligns with the brand's identity, potentially conveying deeper meanings or emotions.
  5. Mascot Logo:

    • Definition: An illustrated character serving as the brand ambassador.
    • Examples: Kool-Aid Man, KFC's Colonel, Planter's Mr. Peanut.
    • Purpose: Creates a friendly and wholesome atmosphere, particularly appealing to families and children.
  6. Combination Mark:

    • Definition: A logo comprising a wordmark or lettermark combined with a pictorial mark, abstract mark, or mascot.
    • Examples: Doritos, Burger King, Lacoste.
    • Advantages: Offers versatility, strengthens brand association between name and image.
  7. Emblem Logo:

    • Definition: Consists of font inside a symbol or icon, often resembling badges, seals, or crests.
    • Examples: Starbucks' mermaid emblem, Harley-Davidson's crest.
    • Considerations: Tends to have a traditional appearance, may be less versatile due to higher detail.
  8. Negative Space:

    • Definition: The space surrounding an object in an image, essential for defining boundaries and bringing balance.
    • Trend: Artists are increasingly utilizing negative space intentionally to carve out shapes, creating visually stunning compositions.

This comprehensive understanding of logo design concepts showcases the importance of selecting the right type of logo to effectively communicate a brand's identity.

logo Designers In Hyderabad | TDesigns Creative Desk (2024)

FAQs

How much does it cost to design a logo in Hyderabad? ›

15,000 to Rs. 75,000 per logo design.

Should I hire someone to design a logo? ›

You may have the right and opportunity to represent yourself. But you will get much better results working with someone who understands the environment, audience, systems, timing and language required to present your case effectively.

What is a fair price for logo design? ›

The cost of a logo design can range from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary. For instance, the price of a logo design depends on its quality and who created it.

What is a good price for logo design? ›

The average logo design cost ranges anywhere from $300-$700. When it comes to creating a logo for a small business, the statistics are favorable to designers. Over 67% of small business owners are willing to pay around $500 for a professional logo, and only 18% willing to pay more than $1,000.

Is $500 too much for a logo design? ›

The price for a logo design can vary based on the designer's experience, complexity of the project, and what's included in the package. For professional quality and comprehensive service, $500 is a reasonable price for a well-designed logo.

How much do logo designers charge per hour? ›

As of Apr 27, 2024, the average hourly pay for a Logo Designer in the United States is $26.90 an hour.

How much do freelance logo designers charge per hour? ›

Logo Designers on Upwork cost $15–$30/hr.

What makes a logo look good? ›

Versatility: A good logo should be versatile and able to be used in a variety of mediums and sizes. It should look good in both black and white and color, and it should be scalable to any size without losing its impact. Relevance: A good logo should be relevant to your brand and target audience.

What are the golden rules of logo design? ›

The fact is, a good logo should be three things: Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot. Distinctive & Memorable – It has to be unusual enough to persist in our mind.

Can I create my own logo for free? ›

Make your own logo in just a few easy steps.

Adobe Express free logo maker lets you experiment with dozens of variations of your logo using different styles, color schemes, and so much more. Choose a logo template design that best aligns with your brand identity or personal aesthetic to start with.

How to make a logo without paying? ›

LogoMakr is a free to use online logo maker and graphic design tool. Use it to create logos, invitations, banners, t-shirt designs, social profile icons and more.

How much do designers charge for branding? ›

Your small business can expect to pay $100-$300 USD per hour for branding and design services. You can hire a branding freelancer, an experienced boutique branding agency, or a large marketing agency. Spend up to 30% of your startup launch budget if your small business needs to compete in a highly saturated market.

Why does logo design cost so much? ›

Logo design is among the most difficult and sophisticated of graphic design tasks. The ability to design a timeless, proportionate wordmark or symbol to represent an organization is something most designers take years to develop. Logo cost isn't something to scrimp on.

Why is logo design expensive? ›

This crazy range of prices can be hard to explain. Why are logos so expensive? A logo design can be so expensive because the process of arriving at a top-quality logo takes time and talent, and a great logo can help a business succeed. A professionally designed logo is the result of a process called a design funnel.

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