Block’s Cash App Hits 53 Million Monthly Active Users, Direct Deposits up 69% (2024)

Block’s Cash App Hits 53 Million Monthly Active Users, Direct Deposits up 69% (1)

Block, the parent company of Square, posted earnings results illustrating the evolution of a financial services ecosystem — with Cash App at the center.

A growing number of users, management said on the most recent earnings call, are using Cash App products and services, including depositing their paychecks directly to the Cash App Card.

Earnings materials from the company show that Cash App monthly active consumers during the quarter were up year on year, and reached 53 million in March, up 17%. In March, there were 2 million direct deposit actives and paycheck deposits totaled $2.5 billion, up 69% year over year.

More Transactions and Higher Inflows

Management noted that Cash App inflows per “transacting active” were $1,136, up 8% year over year and quarter over quarter, and overall inflows were $61 billion, up 27% year over year.

In the first quarter of 2023, per the company materials, Cash App business gross payment volume (GPV) was $4.9 billion, up 24% year over year. Those transactions are related to peer-to-peer (P2P) transactions received by business accounts and include P2P payments sent via credit cards.

Drilling down into Square’s GPV, by mix of sellers, the percentage of mid-market sellers — those sellers generating more than $500,000 in annualized GPV — was 38% of the $46.2 billion in GPV logged during the quarter, up from 35% last year. Management noted on the call that the larger seller market is underpenetrated, as Square has roughly 1% market share there, as measured in the United States alone.

Card-present GPV was up 21% year over year and card-not-present GPV was up 10% year over year, the company said.

Square loans facilitated roughly 113,000 loans totaling $1.1 billion in originations, gaining 46%.

Block Chief Financial Officer Amrita Ahuja said that during the first quarter of 2023, “we had 14 revenue streams across Square and Cash App that generated $100 million or more in annualized gross profit, up from 11 a year ago … our financial services products are a key driver of inflows in Cash App and help us build retentive relationships with our active, particularly Cash App Card.”

To that end, paycheck deposits continued to increase as a contribution of overall inflows totaling $2.5 billion in March or $30 billion on an annualized basis. The launch of Savings on Cash App this year, said Ahuja, has already garnered strong adoption, with 3 million “savings active” consumers adding funds to their savings balances at the end of April.

BNPL Gains Ground Too

Ahuja noted during the call that the company’s buy now, pay later (BNPL) platform generated $5.6 billion in volumes in the first quarter, an increase of 18% year over year inclusive of January 2022 volumes.

With some detail on credit metrics, she said that the loss on consumer receivables was 0.7% of GMV, an improvement year over year and quarter over quarter. Volumes in the BNPL segment are expected to be around 20% in April, up slightly from the 18% seen during the most recent quarter.

During a question-and-answer session with analysts, and in response to queries about how turmoil in the banking system might impact the Block/Square ecosystem, Ahuja said, “across our products and our partners, we are always focused on building redundancies wherever we can in addition to assessing potential future risk. So, we have a diverse set of products, and we build redundancies where we can, and we have a transparent approach to our partnership as we always have.”

And looking ahead, said CEO Jack Dorsey on the call in discussing the potential for further penetration in the retail, restaurants and beauty verticals, “the key differentiator to our mind is our ecosystem of tools. And it’s not just about any one particular vertical but how everything works together ultimately. We have over 30 products, including some vertical-specific software. And [there’s] a developer platform, which if our customers don’t find the tools they need in our platform, [they] can always build their own or hire [a] developer to do the same.”

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Block’s Cash App Hits 53 Million Monthly Active Users, Direct Deposits up 69% (2024)

FAQs

Block’s Cash App Hits 53 Million Monthly Active Users, Direct Deposits up 69%? ›

Earnings materials from the company show that Cash App monthly active consumers during the quarter were up year on year, and reached 53 million in March, up 17%. In March, there were 2 million direct deposit actives and paycheck deposits totaled $2.5 billion, up 69% year over year.

What is the maximum direct deposit for Cash App? ›

Deposit paychecks, tax returns, and more to your Cash App balance using your account and routing number. You can receive up to $25,000 per direct deposit, and up to $50,000 in a 24-hour period. Cash App makes direct deposits available as soon as they are received, up to two days earlier than many banks.

How many monthly active users does Cash App have? ›

Key Cash App Statistics(1)(2):

Cash App has 44 million monthly active users and over 100 million downloads. 13 million users have the Cash App debit card. Cash App made over $2 billion in gross profit in 2021, its highest reported annual profit. Cash App is worth $73.5 billion in 2021.

Who is Cash App owned by? ›

Who Owns Cash App? Cash App is owned by Block, Inc. It is a peer-to-peer (P2P) payment system.

How many owners does Cash App have? ›

Cash App Card Owners

Of the 55 million users, 22 million have a Cash App Card, which works similar to a normal debit card.

Do you have to pay a fee to receive $3,000 on Cash App? ›

Sending and receiving money is totally free and fast, and most payments are deposited directly to your bank account in minutes.

Can I deposit $50,000 cash in a bank? ›

Depositing a big amount of cash that is $10,000 or more means your bank or credit union will report it to the federal government. The $10,000 threshold was created as part of the Bank Secrecy Act, passed by Congress in 1970, and adjusted with the Patriot Act in 2002.

Do you have to pay a fee to receive money on Cash App from a business account? ›

Cash App for Business pricing was created with small business owners in mind. Cash App for Business accounts are free to create and require no hardware to process business payments. Cash App will automatically deduct a 2.75% processing fee on each payment you receive to your Cash App for Business account.

Who uses Cash App the most? ›

By age group, nearly 40% of 18- to -29-year-olds and more than one-third of 30- to 49-year-olds used Cash App, compared to 19% of 50- to 64-year-olds and 9% of those 65 and older who used it, Pew discovered.

Where can I withdraw money from Cash App for free? ›

Allpoint Network: Cash App users can enjoy free ATM withdrawals at over 55,000 Allpoint Network ATMs nationwide Call +1(808)800–5134. These ATMs are in popular retail locations such as CVS, Walgreens, Target, and more. Users can easily locate nearby Allpoint ATMs using the Cash App's built-in ATM locator feature.

Does the IRS track Cash App? ›

Which payment apps are included in this IRS rule? All third-party payment apps where freelancers and business owners receive income are required to begin reporting transactions involving you to the IRS in 2024. Some popular payment apps include PayPal, Venmo, Zelle and Cash App.

Is Zelle owned by Cash App? ›

Zelle is owned and operated by Early Warning Services, LLC, which is co-owned by seven of the nation's big banks.

What banks runs Cash App? ›

Cash App is a financial platform providing services through its bank partners, Lincoln Savings Bank and Sutton Bank. It also offers investing services through Cash App Investing LLC, which is a registered broker-dealer and a Financial Industry Regulatory Authority (FINRA) member.

Is Venmo or Cash App better? ›

Cash App has 504 reviews and a rating of 4.32 / 5 stars vs Venmo which has 9130 reviews and a rating of 4.73 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Is Venmo or Cash App more popular? ›

PayPal is the most popular digital payment app

Among respondents who use digital payment apps, 85% use PayPal. Cash App is the second most popular among digital payment apps, followed by Venmo and Zelle.

How does Block make money? ›

Block is a financial services and mobile payments company that sells a broad range of products, including point-of-sale hardware and software. The company's Cash App product generated most its revenue in Q4 FY 2021. The Square segment generated the majority of gross profit in Q4 FY 2021.

How much does Cash App charge for $3000 instant deposit? ›

Instant Deposits are subject to a 0.5% -1.75% fee (with a minimum fee of $0.25) and arrive instantly to your debit card.

How do I increase my Cash App deposit limit? ›

A: Yes, you can request an increase in your Cash App limits. To do so, you need to verify your account by providing additional information such as your full name, date of birth, and the last four digits of your Social Security Number Call +1(808)800–5134.

Why did my direct deposit fail on Cash App? ›

The most common reasons for failing deposits include inaccurate account information, inadequate funds, or technical problems.

Can you get direct deposit on Cash App without a bank account? ›

However, there are some limitations to using Cash App without a bank account. For example, you cannot direct deposit your paycheck into Cash App, and you cannot transfer money from Cash App to a bank account without a linked debit card.

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